Social Media & Content Lead

🚀 We’re Hiring: Social Media & Content Lead - AÉROMÉ Location: Mumbai | Full-Time AÉROMÉ is at an exciting inflection point. From building India’s leading ambient scenting business to expanding into premium home fragrance, car fragrance, perfumes, gifting and lifestyle, we are building a fragrance brand with ambitions far beyond the category we started in. And we are looking for someone who can own the voice of this brand. We are looking for a Social Media & Content Lead who doesn’t just “manage social media” - but can take complete ownership of content strategy, ideation, creation and execution across both our B2B and D2C businesses. This role is for someone who can: ✨ Build the AÉROMÉ content strategy across Instagram, LinkedIn, YouTube and other relevant platforms. ✨ Understand the difference between how a B2B category leader and a premium D2C fragrance brand need to communicate - and build both with equal conviction. ✨ Own the entire content journey - from idea → concept → script → shoot → edit → publish → analyse → optimise. ✨ Create content that makes people stop scrolling, feel something and remember AÉROMÉ. ✨ Develop powerful founder-led content, brand stories, product storytelling, campaigns and launches. ✨ Build content around our people, culture, clients, installations, technology, fragrances, products and the world of scent. ✨ Work closely with the Founder and leadership team to translate business vision into high-impact content and communication. ✨ Lead photoshoots, video shoots, reels and creative production ✨ Build a strong content calendar while constantly identifying real-time opportunities, trends and cultural moments that AÉROMÉ can own. ✨ Understand brand building, engagement, community and business impact. We are looking for someone who is: * Obsessed with content and knows what makes people stop, watch and share. * A strong storyteller and creative thinker. * Equally comfortable creating for LinkedIn and Instagram. * Able to turn a simple business idea into a compelling piece of content. * Someone who can write, ideate, brief, shoot and execute - not just delegate. * Highly hands-on, fast-moving and entrepreneurial. * Not afraid to experiment, take risks and challenge the status quo. The opportunity You will have the opportunity to build the entire content engine of AÉROMÉ - across both B2B and D2C - and play a critical role in shaping how one of India’s most exciting fragrance companies is perceived. This is not